I Become A Noble in England

Chapter 458: Chapter 457 Key Project



To sum up, at this time, Blue Valley Capital was still unknown in the United States.

This company acquired Summit Entertainment, but it happened that Summit Entertainment was not very well-known at the time. Although they had released some good movies, there were too many similar small companies in Hollywood, and Summit Entertainment was not well-known outside of Hollywood.

Although Marvel Entertainment is no longer a big company, it is still well-known - who doesn't know Spider-Man and X-Men? Therefore

, the sudden news that Marvel Entertainment was acquired by Blue Valley Capital also attracted some people's attention, but most people thought - oh, someone is going to try (trouble) with Marvel again, that's all.

Some people will investigate Blue Valley Capital's situation and information, but most of them are companies that have dealings with Marvel, such as Sony and 20th Century Fox, which own the film and television copyrights of its characters...

After the agreement to acquire Marvel Entertainment was reached, it also meant that Blue Valley Capital needed to come up with US$2 billion in cash in a short period of time, of which US$1.7 billion would be paid to the original shareholders of Marvel Entertainment, and the other US$300 million would be injected into Marvel Entertainment to ensure their business operations - especially the most important superhero movie projects.

Blue Valley Capital first obtained a loan of up to US$2 billion from Rich23 Capital - these loans were obtained from Standard Chartered Bank by Rich23 Capital using part of its company shares as collateral.

Blue Valley Capital will need to bear the interest on this loan, and then use the $2 billion to complete the acquisition and capital injection of Marvel Entertainment.

After Marvel Entertainment was acquired, Avi Arad served as the CEO of Marvel Entertainment, and Kevin Feige served as the Vice President of Marvel Entertainment and concurrently the CEO of Marvel Studios.

The main task they need to do is to promote the grand plan of the "Marvel Universe", but whether this plan can be carried out depends on the performance of their first self-produced movie "Iron Man".

Here, we have to talk about the "Iron Man" project.

As early as 1990, Universal Pictures acquired the film and television rights to the character of Iron Man from Marvel, but Universal Pictures' "Iron Man" project was delayed for a long time and was not finalized.

The main reason was that Universal Pictures was willing to acquire the copyright of Iron Man at the time because it just wanted to take advantage of the popularity of superheroes and was not prepared to invest too much money in filming - Iron Man's fame at the time was really too low, and few people knew about it unless they were comic book fans.

The heroes that the public is familiar with are Superman, Batman and Spiderman, and these are the top "superheroes".

To put it bluntly, Universal Pictures just wanted to make a low-cost superhero movie to take advantage of the superhero craze.

But everyone knows that the selling point of the hero Iron Man is the various armors. Let's not talk about whether the technology in the 1990s can produce such cool effects, but from the production point of view alone, the cost cannot be too low.

After discovering this, Universal Pictures' Iron Man project has been shelved - you have to know that when Marvel sells the copyright of a hero, there is always a treaty that the other party must shoot film and television works of the hero within a specified number of years, otherwise the copyright will automatically return to Marvel.

Universal Pictures only held the copyright of Iron Man for 15 years, so in 1996, they transferred the copyright of Iron Man to 20th Century Fox.

At that time, Fox could be said to be Marvel's favorite customer, because it spent a lot of money to buy the copyrights of heroes such as X-Men, Fantastic Four and Daredevil from Marvel.

You know, in that era, the most popular hero team under Marvel was not the Avengers, but the X-Men. In addition, the Fantastic Four was also very popular.

Initially, Fox was very interested in the Iron Man project. After the news of the project was announced, it attracted the interest of heavyweight actors such as Tom Cruise and Nicolas Cage, who both expressed their willingness to play the role of Tony Stark.

Fox also planned to let Quentin direct the film, but later the project was still delayed.

There are several reasons. First, Warner's "Batman and Robin" in 1997 suffered an unprecedented failure and suffered heavy losses, making superhero movies the hardest hit at the time.

If a movie about a popular character like Batman flopped, who would dare to make a movie about other characters?

Second, in Fox's project schedule at the time, X-Men had the highest priority, and Iron Man was the last. In addition, Iron Man's movie was too expensive. After Batman & Robin affected the market, Fox was unwilling to invest so much money in a character that was not very popular.

After all, even for "X-Men", Fox only gave a budget of 75 million US dollars. If you want to shoot Iron Man, it will cost at least hundreds of millions of US dollars. Considering Iron Man's popularity, they think they will definitely not be able to get back such a high investment.

In fact, the production of "X-Men" alone was full of twists and turns at the time and almost could not be completed smoothly. Naturally, Iron Man, which had the lowest priority, was nowhere to be seen.

In the blink of an eye, the copyright was about to expire, so Fox transferred the copyright to New Line Cinema.

Not long after New Line Cinema obtained the copyright for Iron Man, it began production of the project with great care.

This included bringing in George Whedon (later the director of "Avengers") to direct the film, and also inviting several screenwriters who had written scripts for superhero movies, in order to create a good story.

The reason why New Line Cinema is so concerned about "Iron Man" is not only that the top management has good vision (the top management of New Line once accurately predicted that "The Lord of the Rings" series would be a big hit and did their utmost to support the filming), but also some external factors.

At that time, Fox's "X-Men" had already been released and was a success both at the box office and in terms of reputation, proving that the superhero market affected by "Batman & Robin" had begun to return to normal.

Of course, what's more important is that it proves that a superhero movie doesn't necessarily have to be about Superman or Batman to be successful.

In 2002, Sony's Spider-Man caused an unprecedented sensation and broke the record for superhero origin movies in North America.

Under such circumstances, it is no wonder that New Line Cinema attaches so much importance to "Iron Man".

Unfortunately, this project finally came to nothing.

Why?

It's interesting to say, because the copyright of Iron Man has expired.

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

However, New Line Cinema still hoped to renew the contract with Marvel at the time. However, two things happened at this time.

First, New Line Cinema was acquired by Time Warner in the 1990s, and Marvel's rival DC happens to be owned by Warner.

Warner wouldn't be so stupid as to let its subsidiary cause trouble for itself.

Second, Kevin Feige, the genius, had already controlled a certain amount of power within Marvel at the time. Marvel was already planning to make its own movies, which meant that the "Marvel Universe" plan was already in the early stages of planning, so they had no intention of renewing the contract.

What's more, it has been more than ten years since 1990, but the Iron Man movie has never been made. Who knows what will happen when the contract is renewed.

Ultimately, Iron Man was developed by Marvel itself.

This is also a risky move for Marvel, because Marvel, which has no funds, has already mortgaged some heroes to banks and relied on borrowed money to develop movies.

If you fail, you will die.

But now with a new boss and "financial backer", the backbone of Marvel Entertainment who tend to create their own "Marvel Universe" also has control of the company.

From this moment on, Marvel Entertainment will devote all its energy to the production of "Iron Man", a film that is crucial to Marvel's film strategy.

At present, both Marvel Entertainment and Summit Entertainment have been acquired by Blue Valley Capital, but there is not much relationship between them.


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