LIGHT NOVEL Chapter 259: Influence
The first day of the group's headquarters meeting.
Fei Yangyang announced an investment of three hundred million in Guangdong to build the headquarters culinary school.
The tuition, of course, was completely free. Your journey continues with empire
This didn't require Chen Pingsheng to put up any extra money for Gao Hu; Fei Yangyang could easily come up with the funding.
In addition, he also put aside one billion to establish the Dream Fund within the group.
It was mainly for investing in entrepreneurial ideas proposed by internal employees.
By the afternoon, he had also directed Tengying Entertainment to invest in Guangdong to build their own Tengying Entertainment talent training classes.
Over the years, as actors' incomes have risen, their acting skills have noticeably plummeted and become unwatchable, with features thrown into chaos.
To describe it as unbearable to witness is no exaggeration.
Chen Pingsheng attributed all this to the machinations of the wealthy.
To put it plainly, the industry was too impetuous, starting from when those female students began their training at the arts schools.
Many teachers made it clear, both openly and covertly, that in order to become famous, they had to sacrifice their bodies first.
Against such an outrageous backdrop, it is understandable why the production quality has been declining year by year.
Beyond that, the most important issue was the formation of a second-generation circle in the industry, where those without money couldn't even afford a decent art school, let alone become celebrities.
A circle dominated by the rich, if the poor cannot enter, then it is doomed to become increasingly corrupt.
Because when more than ninety percent of people are wracking their brains on how to sleep their way to resources, that industry is essentially finished.
Chen Pingsheng felt that compared to the professional standards of actors from TVB in earlier years, where any one of them could easily outclass these wide-eyed amateurs in domestic entertainment, establishing the Tengying talent academy became a key step for the future.
Similarly, Tengying Entertainment was set to invest five hundred million in Guangdong.
Both sub-brands were planning to set up their professional academies, with all locations chosen in Greater Guangdong.
Moreover, Chen Pingsheng instructed Water Cloud Space to allocate eight hundred million to secure an office building in the city center to be used as a free library.
Inside, people could do more than just read books; they could also rest, drink coffee, go online, play billiards, and so on.
It could also be regarded as building a super public welfare facility in the heart of Greater Magic City.
It also offered young people who didn't want to spend money another truly leisurely and entertaining place to go.
Of course, the key point was that their group had come and really brought some benefits to the city.
The so-called declaration of intent was nothing more than this.
This group headquarters meeting was a major event, evident just by looking at the flow of funds.
Zhang Wanyi, seated at the back as the minutes secretary, kept recording every word spoken by the big boss.
Then she compiled them into the meeting minutes and distributed them to the various enterprises under the group.
A series of investments, which Chen Pingsheng also referred to as second-time entrepreneurship.
The present Tengying Group had only just completed the stage of primitive capital accumulation.
The second stage was the truly critical step to change the industry and cement the group's core.
After the meeting, Song Yanxi led the Water Cloud Space team to acquire a six-story office building in the Pudong New Area.
The area of a single floor was about 2,200 square meters, with a floor price of 680 million.
The remaining 120 million was earmarked for setting up the library.
The first to third floors would be the library, a nice place for reading and chatting.
The fourth floor would house Antler Coffee's cafe, fulfilling their original intention to allow everyone to enjoy a comfortable cup of coffee.
As for the fifth floor, it was the entertainment room.
People could play pool or surf the internet.
The sixth floor would have a Fei Yangyang buffet restaurant that wasn't free but only charged cost price.
The pricing would be set at roughly twelve yuan per person.
In a bustling city with an ultra-fast pace of life, such a tranquil place was indeed rare.
For young people from outside the city with modest incomes or for university students from other areas, it was undoubtedly a great spot for leisure and relaxation.
Eight billion was not a significant amount for Water Cloud Space now.
By hanging its sign over this place, they could save a big chunk of advertising costs every year.
In just under a year, their investments in Magic City had already exceeded a hundred billion.
This was what happened when a large group turned around, creating a situation akin to the sea boiling over.
Hadn't you seen the news online, emerging one after another?
Just Water Cloud Space's charitable investment alone had caused an uproar on the internet.
Everyone felt that this was for the grand opening of the thirty-one Water Cloud Spaces in Magic City.
The grand opening in June was the final push in their marketing campaign.
Only the high-level executives within the group knew this was a charitable donation made by Chen Pingsheng to establish roots in Magic City,
a one-time donation of eight billion.
Besides the huge stir in Magic City, the investments in Guangdong were not small either.
Whether it was Fei Yangyang's main campus culinary institute or Tengying Entertainment's massive artist training academy,
both could be said to be substantial investments that also drove the development of a small regional area.
It was only when they published their admission brochures that it was discovered both institutes were created specifically for rural students.
Tengying Entertainment would also use its preeminent status in the industry to pry open a dazzling entryway into the entertainment circle for those students from poor backgrounds.
There would be no underhanded rules here.
All would be protected by Tengying Entertainment for those rural students who truly wished to enter the entertainment industry but had no connections or pathways.
By this point in its development, Tengying Entertainment was fully qualified to challenge the unspoken rules that pervade the entertainment industry.
Once powerful, it was necessary to protect those who truly had dreams.
This was also considered Chen Pingsheng opening a direct gateway into the entertainment circle for countless rural students.
No one knew what the future would hold.
He himself could only do his best to provide fairness to everyone; who could become the next Bao Qiang, Zhao Liying, no one could say.
The enormous amount of funds invested also meant that Tengying Group's influence in various aspects was deepening.
Not just in the entertainment industry,
but also including traditional fields such as catering, animal husbandry, coffee, milk tea, department stores, fresh produce, health maintenance, live streaming, and more.
Unbeknownst to many, Tengying had already become a colossal group spanning eight major industries.
What the future held for it, no one knew.
After more than two months of continuous decline, the stock price finally began to see an overall uptrend.
The reason the capital market had been dumping shares, skeptical of Tengying's future prospects,
was mainly because it stayed in Capital City but refused to let people with backgrounds and family heritage into its group!
What did this signal?
A blatant challenge to the authority of the Beijing Second Generation?
Now, with this strategic maneuver, Tengying had relocated its headquarters directly to Magic City.
And immediately put down eight billion as an admission ticket.
It also invested around ten billion in Greater Guangdong at one go to open two vast professional institutes.
As the large group was turning around, it fully showcased its artistry in handling various relationships, including investments.
Ask yourself, would any place not welcome such an enormous group with an excellent market reputation that could also bring substantial revenue to the local area?
Leaving Capital City undoubtedly allowed Tengying Group to emerge from the stock price haze that had lasted for over two months.
And establishing itself in Greater Magic City, known as the financial capital and a haven of freedom,
became an important move in this pivot.
Countless capitals flocked, wishing to invest at Tengying Group's lowest point,
only to discover that thousands of accounts had already mobilized boundless funds to voraciously absorb shares, relentlessly buying them up.